With the recent Honey Maid "It's Wholesome" campaign, I felt inspired to share some videos of campaigns I have noticed throughout the past year. From quirky to unique to creative, these are the sort of videos (and campaigns) I would want to spend hours and hours making and producing to further an organization's goal. Because I can't do that (just yet), I'll rewatch and rewatch for inspiration:
Dumb ways to Die >> A PSA for Train Safety
By far one of the cutest, most creative PSAs I've ever seen, this metro safety campaign turns a seemingly boring and quite dark problem into a catchy tune. This sort of ingenuity can be admired across all planes because of its creative approach to a problem.
The Recycling Campaign >> Keep America Beautiful
Once again, creativity takes the cake. For people to pay attention, campaigns have to be unique. Recycling is something we've all heard about and, yet, people still aren't doing their part to the fullest extent. By tying creativity with an emotional appeal, this campaign serves as inspiration for any green (or ignored) effort.
Cat Nip Ad >> Direct Mailer
Direct mailers are dead, right? Not quite. This catnip advertisement is one of the funniest things I've seen in a while. Worthy of a case study, this campaign must have employed admirable targeting strategies to its recipients. Do we know the effect of capnip on dogs yet? I would love to see how sales were affected by this approach.